SEC Group partner agency based in Warsaw, Martis Consulting, presented at Warsaw Stock Exchange the findings of the first ever survey to assess how listed companies handle investor relations and financial communications pracitces across 5 European markets: France, Germany, Poland, Spain and UK.
50 listed companies where asked and checked abuot 4 key domains of IR practice and financial communications:
- contents available on the corporate web site
- timing for replying to media/investors enquiries
- scope and extension of communication practices
- media relations activities.
The output is, indeed, a pretty good insight on a sensitive and even more complex sector of PR practice given the rising interest of the public and new regulations aiming for an higher degree of transparency.
The results are somehow surprising, as for the leadership of Polish companies against the average of the sample and draft a global picture with some lights and shadows altogether. In general the research of engagement of stakeholders through an open dialogue and timing and transparent information still needs to be really executed. In particular the areas where a strong move forward is urgently needed seemed to be the quality and amount of information available on the corporate web site (particularly UK companies tends not to deliver basic information on the shareholders on the web platform), the amount of time needed to give feedbacks to enquiries (namely Spanish companies showed a somehow low reaction time) and a certain habit of containing financial information only to the quarterly schedule, lacking in continuity.
“I believe – Fiorenzo Tagliabue SEC Group CEO – the effects of the digital revolution will also impact the soft and closed rooms of financial comms sooner or later, especially in rising the attention of those involved in managing sensitive information towards reputation and perception from the public, every day turning into a key non financial asset to be managed correctly”.
This study, run by Martis Consulting professionals of the fincomms team and supported by Polish University Warsaw School of Economics is a new addition to the traditional work of survey and research the agency is used to produce to support its leadership in corporate and financial communication practices in the Polish market.