The acquisition means SEC Global now operates in all Europe’s key markets, boosting further international developments and strengthen the Group’s distinctive business model of building a network of communications entrepreneurs worldwide



20 of November 2018 SEC S.p.A. Acquisition of shareholding in CLAI, société par actions simplifiée.


SEC S.p.A. ("SEC" or the "Company"), the largest independent advocacy, public relations and integrated communications agency in the Italian market, and one of the key players in Europe announces the closing (signed in Paris on November 20th) of an agreement to acquire the majority shareholding in CLAI, société par actions simplifiée (“CLAI”) (the "Acquisition") in line with its stated acquisition strategy and specifically referred to in the Admission document dated 20 July 2016.


The initial consideration, for an initial 10%, with attached voting rights of 50,01%, of the issued share capital of CLAI, comprises a completion cash payment of € 405,185.76 and a further cash payment of € 84,849.05.


Under the terms of the Acquisition, SEC will make two further cash payments of deferred consideration through an earn-out mechanism linked to CLAI's EBITDA over subsequent financial years ending on 31 March 2023 or on 31 March 2025.


CLAI has a strong track record in public and corporate affairs at local and national level. The award-winning agency was founded by well-known professional Eric Giuily, who was educated at France’s Ecole Nationale d’Administration (ENA) and is a former Global Head of Publicis Consultants as well as  CEO of various companies in transportation and media sectors. CLAI has grown over the past decade into an organization of more than 25 consultants.


The agency’s specialist consultants offer a broad portfolio of services, including intelligence-gathering, communication strategies, public affairs, community relations, financial communications, media relations and social media, brand management, internal communications, media training and coaching to  companies  public institutions across a diverse range of sectors.


In the year ended 31 December 2017 CLAI's turnover was € 4,491,206 (audited ) and made a profit before tax of  € 551.199 (audited ).


Existing management and partners, who remain shareholders , will continue to run the business, retaining the values, culture and ethos for which CLAI is known.


This is in line with the SEC strategy of building a partnership of management-run consultancies which are encouraged to retain their differentiating characteristics from the competition as opposed to a network of agencies which lose their identity when taken over by a larger multinational.


As part of the SEC Group, CLAI will have the necessary scale to continue to build its business at a local, regional, national and international level. It will benefit from all available synergies and the central SEC team to promote the Group services towards large Global corporations. Through the continued expansion of the Group footprint, SEC  will expand its reach in Europe and into the Americas, Asia and Africa.


Eric Giuily and Elisabeth Coutureau, directors of CLAI, will retain their roles leading CLAI, and will join the SEC Group Management Committee, comprising all the managing directors of SEC companies and chaired by Tom Parker, Chairman of Cambre Associates, the Brussels-based agency focused on European advocacy and communications.


Eric Giuily, President de CLAI, said :

"On the eve of our tenth anniversary, the agreement with SEC will enable us to gain access to an international network, whose expansion over the past five years has been remarkable and promising, in order to boost our development and expand the service base to our clients. This is a crucial step for our firm that will gain us long-term sustainability." 


Fiorenzo Tagliabue, President de SEC, said:

"The agreement with CLAI marks an important step in the development of our network. We operate in all Europe’s key markets - London, Berlin, Madrid, Milan, Brussels, Warsaw and now Paris - while continuing our expansion in North and South America, the Middle East and Asia. Our growth is based on the integration within the network of independent agencies managed by their founders in order to best meet the specificities of each market and to keep the entrepreneurial spirit that is the key to success in our business. We are confident that CLAI, under the leadership of Eric Giuily, its president, and Elisabeth Coutureau, its co-president, supported by 5 associates and 22 staff, will quickly add significant contribution to our network.”



CLAI advises its clients, companies and public institutions in two essential dimensions of their performance: promoting and protecting their image. Because the prescription and recommendation of a peer always trumps the issuer's communication, CLAI helps its clients generate shared commitment around their corporate brand through Corporate Advocacy®.
CLAI has around 30 employees and uses a network of expert partners. CLAI was elected Corporate Communication Agency of the Year in 2012 and 2014 and Influence Communication Agency in 2017. Its teams have also been awarded two Silver Top Com, in 2013 for Mastercard in the Public Relations category and in 2016 as part of a mission on the SPIE brand.


SEC ( - - Twitter: @sec­_rp – LinkedIn:

SEC spa is an advocacy, public relations, media and strategy consulting network headquartered in Milan. It operates throughout Italy and the main European markets (Berlin, Brussels, London, Madrid, Warsaw), Latin America and, through partner companies, in the Middle East, Asia and Australia.
Established in 1989, SEC is a leader in the Italian market. It specializes in lobbying, corporate communication, crisis management and sensitive situations, promoting brands and products, creation, visual and digital PR.
Listed on the London Stock Exchange (alternative market) since July 2016, it operates in the most diverse sectors, from health to real estate, from energy to chemicals, from transport and logistics to infrastructure, finance to agribusiness and heavy industry.
More than 250 specialists in the different entities of the network are mobilized to provide their clients with bespoke services and strategic advice to the best market standards while ensuring sufficient flexibility to ensure the most efficient service for each client.